VIVIEN BRESSON
Your Partner in Profitable D2C Growth: Marketing Strategy | Fractional CMO | E-commerce Expertise
Seasoned D2C/e-comm strategist helping startups, scale-ups, and established brands drive measurable, profitable growth through integrated, data-driven marketing.
- 16+ Years D2C & E-commerce Experience
- $200M+ Ad Spend Optimized
- Data-Driven, Profit-Focused Results
- Start-up to Enterprise Expertise (Bayer, Rocket Internet, THG)
A Holistic & Results-Oriented Approach
Vivien champions clear, data-driven strategies without the fluff. The focus is always on tangible results that matter: driving revenue, improving profitability, and building marketing engines designed for sustainable success.
Achieving this requires more than isolated campaigns. It demands a holistic (T-shaped) perspective – understanding how marketing deeply integrates with your operations, sales processes, and technology stack. Breaking down these silos is key to creating cohesive strategies and streamlining processes for maximum impact.
This integrated approach proves effective across the board, whether optimizing rapid D2C growth for Rocket Internet startups or navigating the complexities of scaling digital initiatives within established players like Bayer and TheHutGroup.
Vivien also stays ahead of the curve, leveraging practical AI applications and marketing technology to enhance efficiency and decision-making.
Trusted by companies ranging from agile startups to global leaders
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Flexible Partnership Models to Fit Your Needs
Vivien is available for one-off consulting, on a project-base basis, or as a Fractional CMO for larger transformation initiatives.
Strategic Consulting
Targeted advice and roadmap development for specific challenges.
Project-Based Execution
Hands-on implementation for high-priority initiatives.
Fractional CMO
Ongoing strategic leadership and team augmentation for sustained growth and transformation.
Where We Drive Impact
Growth Opportunities
Audit your strategy & identify critical gaps.
Actionable Strategy
Align marketing with ops, sales & financial goals.
High-Impact Execution
Performance marketing & brand building.
Customer Journey Optimization
Improve acquisition, conversion & retention.
Tech & AI Integration
Enhance efficiency & data-driven decisions.
Efficient Marketing Functions
Optimize teams & workflows for performance.