VIVIEN BRESSON
Your Partner in Profitable D2C Growth: Marketing Strategy | Fractional CMO | E-commerce Expertise
Seasoned D2C/e-comm strategist helping startups, scale-ups, and established brands drive measurable, profitable growth through integrated, data-driven marketing.
- 16+ Years D2C & E-commerce Experience
- $200M+ Ad Spend Optimized
- Data-Driven, Profit-Focused Results
- Start-up to Enterprise Expertise (Bayer, Rocket Internet, THG)
A Holistic & Results-Oriented Approach
Vivien champions clear, data-driven strategies without the fluff. The focus is always on tangible results that matter: driving revenue, improving profitability, and building marketing engines designed for sustainable success.
Achieving this requires more than isolated campaigns. It demands a holistic (T-shaped) perspective – understanding how marketing deeply integrates with your operations, sales processes, and technology stack. Breaking down these silos is key to creating cohesive strategies and streamlining processes for maximum impact.
This integrated approach proves effective across the board, whether optimizing rapid D2C growth for Rocket Internet startups or navigating the complexities of scaling digital initiatives within established players like Bayer and TheHutGroup.
Vivien also stays ahead of the curve, leveraging practical AI applications and marketing technology to enhance efficiency and decision-making.
Trusted by companies ranging from agile startups to global leaders
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Flexible Partnership Models to Fit Your Needs
Vivien is available for one-off consulting, on a project-base basis, or as a Fractional CMO for larger transformation initiatives.
Strategic Consulting
Targeted advice and roadmap development for specific challenges.
Project-Based Execution
Hands-on implementation for high-priority initiatives.
Fractional CMO
Ongoing strategic leadership and team augmentation for sustained growth and transformation.
Where We Drive Impact
Growth Opportunities
Audit your strategy & identify critical gaps.
Actionable Strategy
Align marketing with ops, sales & financial goals.
High-Impact Execution
Performance marketing & brand building.
Customer Journey Optimization
Improve acquisition, conversion & retention.
Tech & AI Integration
Enhance efficiency & data-driven decisions.
Efficient Marketing Functions
Optimize teams & workflows for performance.
Marketing Case Studies & Projects
From Seed to Series A through 24% monthly growth
Getting an Interim Senior Marketer to secure investment rounds
Maximizing Revenue Growth Pre-Acquisition
Driving 40% revenue surge in under a year through strategic transformation + My advice to pre-exit start-ups looking to boost revenue & valuation
McCormick: Breaking into the market with a phased Meta strategy
How a comprehensive Meta blueprint helped successfully launch & scale new FMCG products
Missed Opportunities in Search: The Forgotten Engines
How a parental leave replacement led to a new search strategy
New market opening: From 25k to 1M in under a year
Expanding a D2C medtech brand across borders + My Advice to startups looking to prove viability
Transforming Hidden SEO Flaws into a Roadmap for Organic Growth
Revealing the technical and content obstacles that kept an app from reaching its potential
Turning Search Visibility into Foot Traffic
How optimizing local SEO boosted in-person visits for a healthcare provider + My advice to turn local searches into in-person appointments