Thinking

Insights & Ideas

Practical thinking on marketing, technology, AI, and data — from the team that builds it. Every post teaches something useful.

Latest Articles

Gemini Embedding 2 Just Launched - What It Means for Ecommerce Search and Chart-Aware RAG

March 11, 2026

Gemini Embedding 2 Just Launched - What It Means for Ecommerce Search and Chart-Aware RAG

Google just launched Gemini Embedding 2, its first multimodal embedding model, designed to work across text, images, PDFs, video, and audio in one shared embedding space. That is interesting in theory. But the more useful question is: what does that actually change for a business? To get a better answer, we benchmarked three retrieval setups across two practical use cases: * Gemini Embedding 2 multimodal * Gemini Embedding 1 baseline * CLIP multimodal And we tested them on: 1. NVIDIA e

Ready to build your unfair advantage?

Tell us what you're trying to achieve. We'll figure out the best way to get you there.