Incremento

MARKETING & GROWTH

Build momentum.

Strategy and execution that turns spend into growth. From fractional CMO leadership to hands-on performance marketing — we build the engine, not just the strategy deck.

Led by Vivien Bresson

Your Partner in Profitable D2C Growth: Marketing Strategy | Fractional CMO | E-commerce Expertise

Seasoned D2C/e-commerce strategist helping startups, scale-ups, and established brands drive measurable, profitable growth through integrated, data-driven marketing.

  • 16+ Years D2C & E-commerce Experience
  • $200M+ Ad Spend Optimized
  • Data-Driven, Profit-Focused Results
  • Start-up to Enterprise Expertise (Bayer, Rocket Internet, THG)
Vivien Bresson, Marketing Strategist and Fractional CMO

A Holistic & Results-Oriented Approach

Clear, data-driven strategies without the fluff. The focus is always on tangible results: driving revenue, improving profitability, and building marketing engines designed for sustainable success.

Achieving this requires more than isolated campaigns. It demands a holistic perspective — understanding how marketing integrates with your operations, sales processes, and technology stack. Breaking down silos is key to creating cohesive strategies and streamlining processes for maximum impact.

Strategies that cut through the noise to drive genuine growth and revenue.

Trusted by companies ranging from agile startups to global leaders

Bayer Logo
Rocket Internet Logo
The Hut Group Logo
Oatly Logo
MyProtein Logo
Optimum Nutrition Logo
McCormick Logo
Posterjack Logo
Vistaprint Logo
Verlinvest Logo
Razor Group Logo
The Curated Shopping Group Logo
Dr Smile Logo
Formel Skin Logo
Ahead Nutrition Logo
Beam Logo
Wholey Logo
Beets and Roots Logo
Natsana Logo
Natural Elements Logo
Glambou Logo
Ninox Logo
Cooler Future Logo
FeFe Collective Logo
Bayer Logo
Rocket Internet Logo
The Hut Group Logo
Oatly Logo
MyProtein Logo
Optimum Nutrition Logo
McCormick Logo
Posterjack Logo
Vistaprint Logo
Verlinvest Logo
Razor Group Logo
The Curated Shopping Group Logo
Dr Smile Logo
Formel Skin Logo
Ahead Nutrition Logo
Beam Logo
Wholey Logo
Beets and Roots Logo
Natsana Logo
Natural Elements Logo
Glambou Logo
Ninox Logo
Cooler Future Logo
FeFe Collective Logo

What we build for you

Marketing that's driven by data, powered by technology, and built for growth — not vanity metrics.

Fractional CMO

Senior marketing leadership without the full-time cost. We embed into your team to set strategy, hire and manage, and drive results.

For founders who need marketing direction but aren't ready for a full-time CMO.

Performance Marketing

Paid search, paid social, and programmatic advertising managed with a focus on ROAS and customer acquisition cost.

For teams that need every pound of ad spend to work harder.

Programmatic SEO

Scale your organic presence with data-driven content strategies that generate hundreds of targeted landing pages.

For e-commerce and SaaS companies that want to own search results.

Google Feed Optimization

We build and optimize Google Shopping feeds so your products actually show up where customers are looking.

For e-commerce brands losing revenue to poorly optimized product feeds.

Where We Drive Impact

Growth Opportunities

Audit your strategy & identify critical gaps.

Actionable Strategy

Align marketing with ops, sales & financial goals.

High-Impact Execution

Performance marketing & brand building.

Customer Journey Optimization

Improve acquisition, conversion & retention.

Tech & AI Integration

Enhance efficiency & data-driven decisions.

Efficient Marketing Functions

Optimize teams & workflows for performance.

Flexible Partnership Models

Available for one-off consulting, project-based work, or as a Fractional CMO for larger transformation initiatives.

Strategic Consulting

Targeted advice and roadmap development for specific challenges.

Project-Based Execution

Hands-on implementation for high-priority initiatives.

Fractional CMO

Ongoing strategic leadership and team augmentation for sustained growth and transformation.

Marketing Case Studies & Projects

Incrementality Testing on Brand Ads to Drive Measurable Growth

Incrementality Testing on Brand Ads to Drive Measurable Growth

How controlled experimentation on brand ads revealed an 11.5% incrementality estimate and €123k in yearly savings

Client: DrSmileTags: data analytics, incrementality testing, brand advertising, performance marketin...
DataMarketingAnalyticsIncrementality Testing
McCormick: Breaking into the Market with a Phased Meta Strategy

McCormick: Breaking into the Market with a Phased Meta Strategy

How a comprehensive Meta blueprint helped successfully launch & scale new FMCG products

Client: McCormickTags: D2C, performance marketing, creative consulting, funnel optimizationMcCormick...
MarketingD2cPerformance MarketingCreative Consulting

Turning Search Visibility into Foot Traffic

How optimizing local SEO boosted in-person visits for a healthcare provider + My advice to turn local searches into in-person appointments

Challenge: turning online awareness into real-world visitsA digital-first medical clinic network con...
MarketingSeoLocal Seo
New Market Opening: From 25k to 1M in Under a Year

New Market Opening: From 25k to 1M in Under a Year

Expanding a D2C medtech brand across borders + My advice to startups looking to prove viability

Client: DrSmile (D2C Medtech) — Berlin, GermanyTags: market entry, localization, performance marketi...
MarketingMarket EntryPerformance MarketingSeoD2c
From Seed to Series A through 24% monthly growth

From Seed to Series A through 24% monthly growth

Getting an Interim Senior Marketer to secure investment rounds

Client: FORMEL SkinTags: D2C, interim CMO, performance marketing, senior leadership, series a, inves...
MarketingD2cPerformance MarketingSeries A
Transforming Hidden SEO Flaws into a Roadmap for Organic Growth

Transforming Hidden SEO Flaws into a Roadmap for Organic Growth

Revealing the technical and content obstacles that kept an app from reaching its potential

Client: AheadTags: SEO, content strategy, performance marketingAhead: Hidden barriers to growthAhead...
MarketingSeoContent StrategyPerformance Marketing

Marketing works better when everything's connected.

Your marketing strategy should be informed by your data, enabled by your technology, and supercharged by AI. That's why our marketing team works alongside our tech, AI, and data specialists — so nothing gets lost in translation.

Ready to build momentum?

Tell us where you're trying to grow. We'll show you how to get there faster.