AI Development Agency

What is DeepSeek? Why did NVIDIA’s Stock Crash? Is DeepSeek Useful For My Business?

Ellis Crosby
Ellis Crosby
AI Expert & Incremento AI Lead
What is DeepSeek? Why did NVIDIA’s Stock Crash? Is DeepSeek Useful For My Business?

What is DeepSeek?

 

DeepSeek is the new AI on the block, and it’s causing quite a stir. Built by a startup in Hangzhou, China, this AI model—called R1—has everyone talking because it’s super powerful and crazy cheap to run. The founder, Liang Wenfeng, started DeepSeek in 2023 with the idea of making AI more accessible, and boy, has he delivered. Unlike big players like OpenAI and Google, DeepSeek’s approach is open-source and way more budget-friendly.

 

So, what makes DeepSeek so special? It’s all about efficiency. The R1 model gets the job done with fewer GPUs and costs a fraction of what its competitors spend. DeepSeek’s training bill? Just $5.6 million. Compare that to the hundreds of millions big tech companies shell out. The secret? Smart engineering: it uses less precision for calculations, processes text in chunks instead of word by word, and only activates the parts of the model needed for the task at hand.

 

Not surprisingly, DeepSeek has quickly become the top-rated app on Apple’s App Store, even beating OpenAI’s ChatGPT. And since it’s open-source, anyone can use it, tweak it, and make it work for their needs.

 


 

DeepSeek vs. ChatGPT

 

On the surface, DeepSeek and ChatGPT might look similar, but dig a little deeper and you’ll see some big differences. ChatGPT is your go-to for things like writing emails, telling stories, or having a friendly chat. DeepSeek, on the other hand, is like that brainy friend who’s great at solving tough math problems or debugging your code.

 

Price-wise, DeepSeek is a total game-changer. API access costs just $0.14 per million tokens, compared to OpenAI’s $7.50 for the same amount. For businesses that rely on AI heavily, those savings add up fast.

 

Another big win for DeepSeek? It’s open-source. That means you can download the R1 model, run it locally, and keep all your data private. But there’s a catch: the hosted chatbot is subject to Chinese government censorship, which might be a dealbreaker depending on what you need it for.

 


 

Why Did NVIDIA’s Stock Crash?

 

When DeepSeek launched, it sent shockwaves through the stock market. The Nasdaq Composite lost $1 trillion in value, and NVIDIA’s stock took a nosedive, dropping 17% in a single day—the biggest one-day drop in U.S. history. Ouch.

 

Why the panic? Investors freaked out over the idea that DeepSeek’s efficient approach might mean less demand for high-end GPUs, NVIDIA’s bread and butter. After all, if you can train a powerful model like R1 with fewer, cheaper chips, why spend big bucks on top-tier hardware?

 

But hold up—this might be an overreaction. Sure, DeepSeek shows that efficiency is possible, but the demand for GPUs isn’t going anywhere. Companies are still maxing out hardware to push the limits of AI. So, while NVIDIA’s stock took a hit, its long-term prospects look solid.

 


 

What Are the Controversies Over DeepSeek?

 

DeepSeek’s rise hasn’t been drama-free. For starters, some people think the company’s resource claims are too good to be true. There are whispers that DeepSeek has access to way more high-powered GPUs than they’re letting on—even though U.S. export bans should make that impossible. Others suspect DeepSeek may have trained its model using data from OpenAI, a tactic called distillation.

 

And then there’s the censorship issue. DeepSeek’s chatbot avoids talking about sensitive topics like Tiananmen Square, which could limit its usefulness depending on what you need it for.

 

Despite all this, DeepSeek’s open-source approach and focus on accessibility have earned it a lot of fans. The fact that it can do so much with so little is seriously impressive.

 


 

Should I Be Using DeepSeek for My Business?

 

So, should you jump on the DeepSeek bandwagon? It depends on what you’re looking for. Here’s where DeepSeek really shines:

 

  1. Tackling Tough, Technical Stuff: If your work involves things like coding, complex math, or technical problem-solving, DeepSeek might be your new best friend.

  2. Saving Money: If you’re running a lot of API calls or processing tons of data, DeepSeek’s pricing is hard to beat. It’s a no-brainer for smaller businesses looking to save big.

  3. Custom Solutions: Need something super specific? DeepSeek’s open-source model lets you customize it to fit your exact needs.


One of the coolest things about DeepSeek is how it makes Reasoning-Augmented Generation (ReAG) possible. This fancy-sounding technique basically lets the AI dig through complex documents and generate detailed, context-aware answers. Imagine using that for customer support, healthcare, or legal advice. The possibilities are huge.

That said, if you need an AI for creative writing or more casual tasks, ChatGPT is still your best bet. And if censorship or geopolitical issues are a concern, you’ll want to weigh those factors carefully.



Summary


DeepSeek is shaking up the AI world in a big way. It’s powerful, affordable, and open-source, making it a great option for businesses looking to do more with less. While it’s not perfect and comes with its share of controversies, its potential to democratize AI is undeniable.


If you need an AI that’s great with technical tasks, saves you money, and offers flexibility, DeepSeek could be a game-changer for your business. Just make sure it fits your specific needs before making the switch. The AI world is evolving fast, and DeepSeek is definitely a player to watch.