Ellis Crosby

AI Expert - CTO at Incremento


OpenAI's Sora: Why This Is a Game Changer for AI Generated Video

In the AI era densely populated with breakthroughs, OpenAI's recent unveiling of Sora generated a notable level of excitement in developers and non-technical people alike. Through robust research and innovative techniques, Sora promises to redefine the landscape of virtual visual content creation, making it a pivotal moment in AI technology.

OpenAI Sora

Sora: A World Simulator More Than a Video Generator

Sora transcends traditional boundaries of video generation by leveraging large-scale models trained on an internet-scale amalgamation of video data. What sets Sora apart from older video-generation models is that it is essentially a world simulator, rather than just a video generator- it has the ability to accurately simulate dynamic camera motions, maintain long-range coherence, and ensure 3D consistency. These feats are accomplished through an innovative system of understanding videos - rather than breaking down the individual frames into “tokens” that describe a 2d image at one point in time, Sora uses “patches”, which are objects within the video over time. This means that Sora inherently knows how things can move in a 3D space - allowing beautiful video generation of a labradors fur blowing in the wind, or a woman crossing a road. This enables the generation of videos and images across diverse durations, aspect ratios, and resolutions, encompassing up to a full minute of high-definition video.

How Sora Surpasses Stable Video Diffusion

While Stable Video Diffusion marked a significant step towards accessible AI-generated video, Sora’s introduction by OpenAI can be likened to the leap from GPT-2 to GPT-3 in language models. Sora’s expansiveness and depth, capable of responding to text prompts with detailed, minute-long videos, demonstrates an unmatched capacity for nuance and complexity. The comparison is apt; as the originator of Stable Video Diffusion noted, Sora represents the pinnacle of current video models - a tool poised only to improve with time. Below are some comparisons between Sora and Stable Video Diffusion to highlight the differences.

SVD is an image-to-video model. So we’ve used the first frame of the Sora videos as a prompt. This inherently means that the understanding of what each object in the video is. E.g. the foam in the coffee is interpretted to be a rock by SVD because in its training data ships are more commonly with rocks than coffee foam.

Example #1: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage:

Sora: Sora - Woman crossing a street

Stable Video Diffusion SVD - Woman crossing a street

Example #2: Several giant wooly mammoths approach treading through a snowy meadow, their long wooly fur lightly blows in the wind as they walk

Sora: Sora - Mammoth Walking

Stable Video Diffusion: SVD - Mammoth Walking

Example #3: A pirate ship in a coffee cup

Sora: Sora - Pirate ship

Stable Video Diffusion: SVD - Mammoth Walking

Example #4: A young man at his 20s is sitting on a piece of cloud in the sky, reading a book

Sora: Sora - Clouds

Stable Video Diffusion: SVD - Clouds

The Future of Videography

With Sora’s unveiling, the future of video generation beckons a new era where limitations on creativity and application are significantly reduced. The capacity to generate videos with accurate 3D representations and maintain narrative coherence across complex scenes sets a new standard. From advertising campaigns that require specific atmospheres and narratives to educational content that benefits from visually engaging simulations, Sora opens up avenues that were previously either too expensive or technically infeasible.

Product/Project Ideas: Creative and Business Focused

  1. Marketing and Advertising: Brands can create bespoke video content that aligns perfectly with their vision without extensive filming. Sora’s ability to understand and produce videos from text prompts means rapid prototyping of ideas and significant reductions in production costs.
  2. Education and Training: Complex concepts can be visualized in educational content, making learning more immersive. Sora can generate realistic simulations, enhancing the comprehension of difficult subjects through visual storytelling.
  3. Entertainment: Filmmakers and content creators can leverage Sora to generate supplemental footage or explore new storytelling techniques, blurring the lines between reality and CGI with unprecedented ease.
  4. Gaming: Sora’s capability to simulate physical and digital worlds opens fascinating possibilities for game development, from creating dynamic backgrounds to generating in-game cutscenes directly from textual descriptions.


OpenAI’s Sora not only marks a significant advancement in AI-generated video but also paves the way for a multitude of applications across various industries. It challenges the traditional methods of video production, promising efficiency, creativity, and a new era of digital content creation. As technology continues to evolve, Sora stands at the forefront, promising to transform the way we conceive, create, and interact with video content. Whether for creative endeavours, business applications, or educational purposes, Sora’s capacity to bring visions to life through AI-generated video is truly a game changer.

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